Welcome to the IBM & Broadcom Sunny SANDays (SSD) 2nd Edition for Business Partner (BP) education & enablement. Due to Covid restrictions, the SSD 2021 edition will be divided into 2 events :

1.Country specific SSD events in the August – September time frame.

2.SSD event taking place at IBM Montpellier, 6 - 9 September 2022.

Why Sunny SANDays ?

Why Sunny SANDays ?
  • We believe in networking and education in order to drive revenues for our Business Partners (BPs). Training is an essential part of our DNA ! Why ? Simply because our training modules are geared to providing you with relevant information for closing business !

  • This event is an ideal opportunity for you to meet the Broadcom & IBM experts.

  • You will learn the latest "trends & directions" in order to gain a competitive advantage on both IBM Storage and Broadcom SAN solutions.

  • Sunny SANDays is a 2 day study tour where we are inviting the winners of the Sunny SANDays Challenge which will run from 1st November 2020 (the beginning of Broadcom's new fiscal year) to the 31st December 2021 (end of IBM's fiscal year). The 2021 edition will be combining a general session with technical and sales break-outs.

  • Participating BPs will collect points by selling various IBM-Broadcom products & education (please refer to the Sunny SANDays 2021 - Competition Rules tab : competition-rules

About IBM & Broadcom

About IBM & BroadcomAbout IBM & Broadcom
International Business Machines Corporation (IBM) is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.

Broadcom Inc. is a global infrastructure technology leader built on 50 years of innovation, collaboration and engineering excellence. With roots based in the rich technical heritage of AT&T/Bell Labs, Lucent and Hewlett-Packard/Agilent, Broadcom focuses on technologies that connect our world. Through the combination of industry leaders Avago Technologies, LSI, Broadcom Corporation, Brocade and CA Technologies, the company has the size, scope and engineering talent to lead the industry into the future.

Why IBM & Broadcom

Long-time partners IBM and Broadcom build tightly integrated solutions that help customers create agile and secure infrastructures to enable new business models that support cognitive, cloud, analytics, mobile, and social business requirements, while positioning enterprises for success into the future.

Broadcom's Gen 6 Fibre Channel storage networking, combined with IBM FlashSystem and IBM Spectrum Storage, enables agile cloud architectures, supports massive volumes of data, and optimizes high-density server virtualized environments.

For the highest level of availability and performance, Broadcom Gen 6 storage networking and extension products support IBM’s z14 mainframe.

The partnership allows our customers to:
  • Optimize high-density server virtualized environments, enable new workloads, and implement cloud architectures through Broadcom Gen 6 Fibre Channel technology and IBM storage solution 
  • Maximize the agility, efficiency, and control provided by IBM Spectrum Storage and Broadcom networking solutions
  • Enjoy unmatched performance, scalability, and reliability, plus faster, better data-driven decisions with Broadcom Gen 6 Fibre Channel and IBM FlashSystem storage. 
  • Support mainframe workloads demanding 99.999% availability, including networking over distance for BC/DR requirements
  • Gain visibility and insight across your storage infrastructure with powerful monitoring, diagnostic, and management tools powered by IBM b-type storage networking and BroadcomFabric Vision technology

SSD 2022 Agenda

11:00  -  19:00
Arrivals in Montpellier
Location: Montpellier Hotel
19:30  -  23:00
Cocktail Network Reception
Location: Montpellier Town Center
08:30  -  09:00
Coffee reception
Location: IBM Montpellier
09:00  -  09:15
Location: IBM Montpellier
12:00  -  15:00
Second Panel
Location: IBM Montpellier
16:00  -  17:00
Location: Wine Tasting Chateau
17:30  -  18:00
Bus to hotels
Location: From IBM Montpellier to Hotels
19:15  -  23:30
Bus to Gala Dinner
Location: TBC
08:30  -  09:00
Bus to IBM Montpellier
Location: IBM Montpellier

Welcome Coffee

09:00  -  12:00
BP Education
Location: IBM Montpellier
12:15  -  12:45
Bus to the event
Location: Beach
13:00  -  18:00
Lunch & Departures
Location: Beach
08:30  -  09:00
Bus to IBM Montpellier
Location: IBM Montpellier

Welcome Coffee

09:00  -  12:00
BP Education
Location: IBM Montpellier
12:15  -  12:45
Bus to the event
Location: Beach
13:00  -  18:00
Lunch & Departures
Location: Beach

Country SSD Events

Competition Rules

Competition Rules

1.The top performing Business Partners (BPs) from each region (please refer to the Regional Markets table below) will qualify to attend the Sunny SANDays 2021 edition.

2.For every qualified BP, flights to and from Montpellier & three nights (28th September 2021 - 30th September 2021) hotel* costs, food & beverages will be covered by the event organisers. All other costs will be at the expense of the BP.

* The Hotels are : Mercure La Grande Motte, Novotel La Grande Motte Golf & the Hotel Quetzal, La Grande Motte :

Hotel Mercure La Grande Motte

Novotel La Grande Motte Golf

Hotel Quetzal

3.In order to participate you must register your company, a focal point and an alias/nickname* on the Sunny SANDays 2021 / Competition Registration tab - www.sunnysandays.com/competition-registration

* Please remember, this is a competition and we will be using your alias/nickname to highlight which company is leading the race per regional market. The statistics will be highlighted via the :

The Sunny SANDays League Table - Points won, tab - www.sunnysandays.com/the-sunny-sandays-league-table-points-won

4.Flights to and from Montpellier and 3 nights hotel cost is valid for 1 person per BP. A BP proving exceptional results will be allowed upto 2 extra participants.

5.Value Added Distributors (VADs), such as; TechData, Arrows, Pedab...can only participate if they have shown tangible results in recruiting at least 5 BPs. Only 1 person per VAD can participate.

6.To qualify, you must generate the maximum number of points from the 1st November 2020 – 30th July 2021 with the following products :

SAN64B-6 or SAN128B-6 switches
5 Points

SAN256B-6 or SAN512B-6 Directors
10 Points

Any 10 x SAN24B-6 Switches
5 Points

Combine the above deals with an IBM Storage solution (IBM FlashSystem 5000, FlashSystem 7200, FlashSystem 9200 & 9200R, DS8900F & TS7770)
15 Points

For every Broadcom SAN training successfully completed
2 Points

7.Regional Markets

The Nordics - 3 Qualifying BPs
UK & Ireland - 4 Qualifying BPs
Benelux - 3 Qualifying BPs
Germany, Austria and Switzerland - 5 Qualifying BPs
France - 3 Qualifying BPs
Italy - 3 Qualifying BPs
Spain, Portugal, Greece, Israel  - 3 Qualifying BPs
Central and Eastern Europe (CEE) & Russia / Commonwealth of Independent States (CIS) - 3 Qualifying BPs
3 new BPs to be appointed by the IBM Storage leadership team.

Competition Registration

Please choose a nickname/alias for the competition by filling out the following fields. Once your registration has been approved, we will post your company nickname/alias on the following tab, if you are leading the race in your region.


Thank You.

Flight & Hotel Registration Form

Please contact the team for further information :

Nauman Khan
Event organiser
+33 6 63 25 68 77

Christophe Cavelier d'Esclavelles,
IBM Montpellier Client Center,
Event host
+33 6 88 06 87 35

Monique Schardijn
IBM Alliance Manager Brocade Division Europe
+31 640882598

Eric Lacasse
OEM Alliance Manager, Brocade Division
+33 6 86 16 68 01

Jack van der Schoot
Senior Manager OEM Partner Solutions & Sales - EMEA
Brocade Storage Networking
+31 6 22 6200 78

The Sunny SANDays Regional League Table - Points won (only 1 registration per BP).


IBM Gen7 collateral package

Web Based Training Modules

Earn 10 points for every Broadcom SAN training successfully completed.

IntroductionAudio MP4 linkTraining module in pdf format with notes printout
How to sell SAN with IBM storage which ensures the best performance for client solutions and the compelling market events that demand that today's storage networks be upgraded.YouTube Video : Selling IBM b-type Storage Networking - Click Here

On-Line Test for this module, 


The estimated time for completion for both the training and the on-line test is 20 minutes.

Selling IBM b-type Storage Networking Print.pdf

IntroductionAudio MP4 linkTraining module in pdf format with notes printout
This module is great starter and refresher course for SAN, including how and why Fibre Channel SAN started, the positioning of SAN vs other storage methods and technologies, and the essential components, products, and architectures for IBM Storage and SAN solutions.YouTube Video : Introduction to IBM b-type Storage Networking - Click Here

On-Line Test :


The estimated time for completion for both the training and the on-line test is 60 minutes.

IntroductionAudio MP4 linkTraining module in pdf format with with notes printout
Based on the book, this training module introduces NVMe over fabrics, how NVMe is differnet than the current SCSI protocol, comparing the various networking options, the potential benefits to business applications, and where to find additional resources to learn more.YouTube Video : IBM NVMe for Dummies video - Clik Here 

On-Line Test :


The estimated time for completion for both the training and the on-line test is 30 - 35 minutes.

Download IBM b-type SAN Resources Today!

- NVMe over Fibre Channel For Dummies

- SAN Sales Reference Guide (SSRM).

- IBM Director and Switch Matrix

- IBM 64G Gen 7 b-type Products

BROADCOM & IBM "very" useful information !

Webinar Replays - Brocade Storage Networking - Technical & Commercial Learn & Earn Webinars

Recording of the English version : Introduction SAN Management and Analytics tool - Review and input

Recording : The Fundamentals of SAN vs Alternative Storage Technologies by Juan Tario, 14th April 2020

French replay - Pourquoi le Fibre Channel pour le stockage de nouvelle génération avec NVMe?

En Français par Eric Lacasse OEM Alliance Manager | Brocade Division Broadcom

Brocade_ Using Data Center Management and Discovery tools to access the customer’s Storage Network by John Turner, Pre-Sales, UK&I | Brocade Storage Networking Division, Broadcom

How to position Gen6 SAN for Enterprise Solutions with z15, DS8900F, and TS7770-20200507 0902-1

EMEA events

Statistics from the 2019 SUNNY SANDays


A few quotes from our participants

 I would like to thank you for the very well organized event. It was thought about every detail, even for the taxi to the airport. The agenda of the SAN Days was also intriguing, especially NVMe and Broadcom/Brocade future roadmap."

IBS, BulgariaANDREAN ANTONOV, Senior System Engineer

 I would like to thank IBM and Broadcom for the wonderful opportunity to extend my knowledge with the technology to come. Surely we in Compta will be better prepared for future engagement with clients."

Compta, PortugalPedro Emiliano Business Development Consultant

 Many thanks for this very well organized and enormously informative Event!"

Techdata AustriaMelanie Ritschka Business Development Manager IBM & Lenovo

 Just wanted to say thank you for the opportunity to join you during the past days for the Sunny San days. Everything was well arranged and it was good to see you all again. The presentations were interesting and I have definitely got a number of good take-aways from your speakers."

Copaco NetherlandsMark Mather Presales Consultant

 Thank you once again for a great few days in France, the IBM/Blue Channel/Brocade team put together fabulous event with plenty of practical knowledge and inspiration."

Arrow ECS PortugalAntónio Esculca IBM Storage Pre-Sales

 I would like to thank you and Broadcom team to give me the opportunity to attend "IBM Broadcom Sunny SANDays" in IBM Montpellier, it was really a great idea to invite this number of people from different countries to attend this workshop, I personally spent unforgettable two days with you , due to this great hospitality from the first minute in the workshop, On the other hand, I really had very good information & updates about SAN technologies, and i enjoyed to listen for the amazing speakers. I wish all the best for "IBM Broadcom Sunny SANDays" workshop, and i hope to attend the event next year , thank you again for your efforts and hospitality, and please send my regards to everyone contribute in this success."

Mohammad Salah Storage Sales specialistGulf Business Machines