Welcome to the IBM & Broadcom
Sunny SANDays (SSD) for Business Partner (BP) education & enablement.

Why Sunny SANDays ? image
  • We believe in networking and education in order to drive revenues for our Business Partners (BPs). Training is an essential part of our DNA ! Why ? Simply because our training modules are geared to providing you with relevant information for closing business !

  • This event is an ideal opportunity for you to meet the Broadcom & IBM experts.

  • You will learn the latest "trends & directions" in order to gain a competitive advantage on both IBM Storage and Broadcom SAN solutions.

About IBM & Broadcom imageAbout IBM & Broadcom image
International Business Machines Corporation (IBM) is an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries.

Broadcom Inc. is a global infrastructure technology leader built on 50 years of innovation, collaboration and engineering excellence. With roots based in the rich technical heritage of AT&T/Bell Labs, Lucent and Hewlett-Packard/Agilent, Broadcom focuses on technologies that connect our world. Through the combination of industry leaders Avago Technologies, LSI, Broadcom Corporation, Brocade and CA Technologies, the company has the size, scope and engineering talent to lead the industry into the future.

Why IBM & Broadcom

Long-time partners IBM and Broadcom build tightly integrated solutions that help customers create agile and secure infrastructures to enable new business models that support cognitive, cloud, analytics, mobile, and social business requirements, while positioning enterprises for success into the future.

Broadcom's Gen 6 Fibre Channel storage networking, combined with IBM FlashSystem and IBM Spectrum Storage, enables agile cloud architectures, supports massive volumes of data, and optimizes high-density server virtualized environments.

For the highest level of availability and performance, Broadcom Gen 6 storage networking and extension products support IBM’s z14 mainframe.

The partnership allows our customers to:
  • Optimize high-density server virtualized environments, enable new workloads, and implement cloud architectures through Broadcom Gen 6 Fibre Channel technology and IBM storage solution 
  • Maximize the agility, efficiency, and control provided by IBM Spectrum Storage and Broadcom networking solutions
  • Enjoy unmatched performance, scalability, and reliability, plus faster, better data-driven decisions with Broadcom Gen 6 Fibre Channel and IBM FlashSystem storage. 
  • Support mainframe workloads demanding 99.999% availability, including networking over distance for BC/DR requirements
  • Gain visibility and insight across your storage infrastructure with powerful monitoring, diagnostic, and management tools powered by IBM b-type storage networking and BroadcomFabric Vision technology

Terms & Conditions

VIP SSD 2023 Competition Rules image
The VIP SSD 2023 event is aimed at rewarding the best performing Business Partners (BPs) across Europe Middle East & Africa (EMEA). The selected BPs will be invited to a two-day exclusive training study tour in Montpellier, The South of France, where they have the chance to meet the IBM and Brocade Experts and learn how the IBM–Brocade storage solutions will help to build state-of-the-art, reliable, future-proof storage infrastructures that meets todays  and future goals for performance, sustainability, cyber-resiliency and security.

This initiative contributes to creating a loyal partner community for IBM and Brocade BPs to share experiences & knowledge.

The event will take place from Monday 4th - Wednesday 6th Septemebr 2023 in Montpellier, The South of France. This event is an incentive study trip for the best performing Business Partners (BPs) in Europe Middle East & Africa (EMEA).

Terms & Conditions (Ts & Cs) :

- All countries in EMEA are entitled to participate.
- All IBM Broadcom BPs are entitled to participate.
- Only the best performing BPs will receive an invitation to attend the study trip based on the number of Gen7 directors or Gen7 b-type enterprise switches P96 sold.
- The Broadcom IBM team will select the BPs who will be eligible to attend.

Qualification : 

– Sell minimum of 4 * Gen7 b-type directors will earn 1 ticket to SSD event
– Sell minimum of 4 * b-type SAN P96 switches will earn 1 ticket to SSD event
– We will invite the the  27 best performing BP’s and 3* “ rising stars “ based on the achieved turnover, measured from January 2023 to July 2023.

* The 3 "rising stars" will be identified and validated by the IBM and Broadcom management.

We will send approval invitations to the eligible BPs in the first week of July 2023 in order to provide you with enough time to reserve your travel tickets to and from Montpellier.

What is included in the incentive package ?

–2 nights hotel at the Hotel Mercure, La Grande Motte, France
– Breakfast, lunch/dinner's and transportation during the event
–2 days training at the IBM Montpellier Client Engineering Center

What is excluded ?

–BP's have to pay for their own travel (flight or train) and personal costs during the event.

Please note that the agenda is subject to change.

VIP SSD 2023 Agenda image
Monday 4th September

15:00 Hotel Mercure, La Grande Motte check-in.

19:00 Bus from Hotel Mercure, La Grande Motte - La Voile Bleue, Beach Restaurant – The bus will be waiting on the left hand side as you leave the hotel entrance at the bottom of the small road.

19:30-23:00 Network drinks & dinner, La Voile Bleue.

23:00 Bus from La Voile Bleue - Hotel Mercure, La Grande Motte.

Tuesday 5th September

8:30-9:00 Bus from Hotel Mercure, La Grande Motte to IBM Montpellier

9:00-9:30 Welcome Coffee

9:30-10:30 Welcome by Monique Schardijn, IBM Alliance Manager EMEA Brocade Storage Networking & Key Note session, Olivier Fraimbault, IBM

10:30-11:15 Storage Networking: Why FibreChannel Matters for Enterprise Infrastructures, AJ Casamento, Principal R&D Engineer, Brocade Storage Networking

11:15-11:20 Coffee Break

11:20-12:05 What’s new on FlashSystems ? Antoine Maille & Stéphane Couteau IBM

12:05-13:50 Lunch

13:50-14:50 Brocade Gen7 Solutions: Highest-density on 64G and best cyber resilient replication connectivity for enterprise storage, AJ Casamento, Principal R&D Engineer, Brocade Storage Networking

14:50-15:50 Brocade Gen7, Autonomous Data Highway for High Performance Servers and Flashsystems, AJ Casamento, Principal R&D Engineer, Brocade Storage Networking

15:50-15:55 Coffee break

15:55-16:40 Demo : How your SAN is protected with QRadar Integration, Guillaume Legmar, IBM

16:40-17:25 Watson X: your enterprise-ready AI and data platform, Marie-Laure Pessoa, IBM

17:25 Bus from IBM Montpellier to Hotel Mercure La Grande Motte

19:00 Bus from Hotel Mercure La Grande Motte to La Voile Bleue

19:30-23:00 Network drinks & dinner, Beach Restaurant

23:00 Bus from La Voile Bleue - Hotel Mercure La Grande Motte

Wednesday 6th September

  • Check-Out for all participants leaving on Wednesday 6th September.
  • You can bring your suitcases with you onto the bus to La Voile Bleue.
  • We can help you reserve a taxi from La Voile Bleue to the airport / train station.

9:00-9:30 Bus from Hotel Mercure La Grande Motte to La Voile Bleue

9:30-10:00 Welcome Coffee

10:00-10:45 FlashSystem and Storage Virtualize Roadmap, Barry Whyte, IBM (via webex)

10:45-11:30 SanNav Management Tools, AJ Casamento, Principal R&D Engineer, Brocade Storage Networking

11:30-12:30 IBM Storage Defender: data protection to real data resilience, Antoine Maille & Gerd Franke, IBM

12:30-14:30 Lunch & B2B meetings

14:30 Departures

AJ Casamento

AJ Casamento, Principal R&D Engineer, BSN Division, Broadcom Inc.

AJ Casamento is a 40+ year IT industry veteran with experience working in a wide variety of market segments, IT leading companies, and engineering and product development roles. In more than 23 years as a Solutions Architect at Brocade, a Broadcom Inc. Company, AJ spends his time helping enterprises understand various technologies and architectural decisions, and the impact to their business. AJ started his career with Digital Equipment Corporation, and worked in various engineering and product development roles at Hewlett Packard, SUN Microsystems, IBM, and Avnet, before joining Brocade.

The VIP SSD 2023 Edition will take place from Monday 4th - Wednesday 6th September 2023.

  • 1 Rue de la Vieille Poste, 34006 Montpellier
  • IBM Montpellier

Recording of the English version : Introduction SAN Management and Analytics tool - Review and input

Recording : The Fundamentals of SAN vs Alternative Storage Technologies by Juan Tario, 14th April 2020

French replay - Pourquoi le Fibre Channel pour le stockage de nouvelle génération avec NVMe?

En Français par Eric Lacasse OEM Alliance Manager | Brocade Division Broadcom

Brocade_ Using Data Center Management and Discovery tools to access the customer’s Storage Network by John Turner, Pre-Sales, UK&I | Brocade Storage Networking Division, Broadcom

How to position Gen6 SAN for Enterprise Solutions with z15, DS8900F, and TS7770-20200507 0902-1

Earn 10 points for every Broadcom SAN training successfully completed.

IntroductionAudio MP4 linkTraining module in pdf format with notes printout
How to sell SAN with IBM storage which ensures the best performance for client solutions and the compelling market events that demand that today's storage networks be upgraded.YouTube Video : Selling IBM b-type Storage Networking - Click Here

On-Line Test for this module, 


The estimated time for completion for both the training and the on-line test is 20 minutes.

Selling IBM b-type Storage Networking Print.pdf

IntroductionAudio MP4 linkTraining module in pdf format with notes printout
This module is great starter and refresher course for SAN, including how and why Fibre Channel SAN started, the positioning of SAN vs other storage methods and technologies, and the essential components, products, and architectures for IBM Storage and SAN solutions.YouTube Video : Introduction to IBM b-type Storage Networking - Click Here

On-Line Test :


The estimated time for completion for both the training and the on-line test is 60 minutes.

IntroductionAudio MP4 linkTraining module in pdf format with with notes printout
Based on the book, this training module introduces NVMe over fabrics, how NVMe is differnet than the current SCSI protocol, comparing the various networking options, the potential benefits to business applications, and where to find additional resources to learn more.YouTube Video : IBM NVMe for Dummies video - Clik Here 

On-Line Test :


The estimated time for completion for both the training and the on-line test is 30 - 35 minutes.

Download IBM b-type SAN Resources Today!

- NVMe over Fibre Channel For Dummies

- SAN Sales Reference Guide (SSRM).

- IBM Director and Switch Matrix

- IBM 64G Gen 7 b-type Products


 I would like to thank you for the very well organized event. It was thought about every detail, even for the taxi to the airport. The agenda of the SAN Days was also intriguing, especially NVMe and Broadcom/Brocade future roadmap. 

IBS, Bulgaria
ANDREAN ANTONOV, Senior System Engineer

 I would like to thank IBM and Broadcom for the wonderful opportunity to extend my knowledge with the technology to come. Surely we in Compta will be better prepared for future engagement with clients. 

Compta, Portugal
Pedro Emiliano Business Development Consultant

 Many thanks for this very well organized and enormously informative Event! 

Techdata Austria
Melanie Ritschka Business Development Manager IBM & Lenovo

 Just wanted to say thank you for the opportunity to join you during the past days for the Sunny San days. Everything was well arranged and it was good to see you all again. The presentations were interesting and I have definitely got a number of good take-aways from your speakers. 

Copaco Netherlands
Mark Mather Presales Consultant

 Thank you once again for a great few days in France, the IBM/Blue Channel/Brocade team put together fabulous event with plenty of practical knowledge and inspiration. 

Arrow ECS Portugal
António Esculca IBM Storage Pre-Sales

 I would like to thank you and Broadcom team to give me the opportunity to attend "IBM Broadcom Sunny SANDays" in IBM Montpellier, it was really a great idea to invite this number of people from different countries to attend this workshop, I personally spent unforgettable two days with you , due to this great hospitality from the first minute in the workshop, On the other hand, I really had very good information & updates about SAN technologies, and i enjoyed to listen for the amazing speakers. I wish all the best for "IBM Broadcom Sunny SANDays" workshop, and i hope to attend the event next year , thank you again for your efforts and hospitality, and please send my regards to everyone contribute in this success. 

Mohammad Salah Storage Sales specialist
Gulf Business Machines